BBC and WoW
From one article on today’s BBC Online news:
Occasionally gryphons and hippogriffs swept majestically overhead taking their riders to elsewhere in Azeroth or, as it is also known, the World of Warcraft (WoW).
At the edge of the computer screen chatter constantly scrolled past as other WoW players sought members forguilds, buyers for magical items, help with quests or engaged in idle banter.
Go and read: A Walk in the World of Warcraft.